Sonic Lee - Love Your Work
Radio ads that bent the ear of Ear Drum’s Creative Director, Ralph van Dijk.
This radio ad ran as part of MYOB’s first brand campaign in over seven years, supporting a TVC that debuted during the AFL Grand Final.
The idea was to reaffirm MYOB as a champion of the independent spirit of small businesses.
We did this by highlighting that while starting a business is never easy, you take the leap because you love your work.
My radio ads were commended by one of the world’s most awarded radio creatives Ralph Van Dijk in Mumbrella.