Digital Lee - Your Work Matters
A digital idea that had MYOB’s recruitment team swamped.
When MYOB searched for a marketing idea to help attract and retain staff, I found the answer in the one thing more important than a pay cheque - the reason why we go to work in the first place.
Your Work Matters is my Employee Value Proposition that says when you work at MYOB, you’re not making accounting software, you’re helping businesses and the communities around them thrive.
I was part of the team that led Augmented Reality and 360° Virtual Reality experiential executions that brought the proposition to life.
Media also included T-Shirts, posters and a dedicated website.
YWM AR
