Persuasive Lee - Try the Fugu
A print ad that got Gen Z thinking about travel insurance.
If there’s one thing for certain, it’s this. Young people embarking on a gap year feel indestructible.
So how do you convince them to buy a product as uncool as travel insurance? For this print ad for STA, I used a little bit of The Simpsons lore wrapped around the simple challenge to be more adventurous.
Media would see the ad appear as a takeaway menu in magazines such as Frankie and Smith Journal.
