Direct Lee - From the Future
A direct mail piece to business owners from their future self.
Over the past few years MYOB has been quietly transforming itself into one of Australia’s leading tech companies.
But many businesses still think its software is still only available on the desktop.
So how do you help change that perception and get people to try the product in an interesting way?
Like John Connor in the Terminator, I sent back a message from the future (but with much less carnage).
Campaign supported OOH, TVC and Digital channels.
