Creative Lee - Mascot Bandwagon
A cheeky poster celebrating a resurgent Rabbitohs.
With a dip of the shoulder and a burst to the try line, Greg Inglis brought Souths’ 45-year premiership wait to an end.
The fairy tale had come true and the pride was back in the pride of the league. The challenge for the following year?
Turning the Rabbitohs huge fan-base into fully paid up members. How did I do it?
By showing that success attracts a whole group of new fans just waiting to hop on the bandwagon.
Media would then run in Sydney’s Eastern Suburbs the heartland of Rabbitohs’ bitter rivals, the Sydney Roosters.
